
I don't know about you but, 2008/2009 was a period of great introspection and stock-taking for me. The financial, standard of living and career aspects of my life were under a microscope. Most companies downsized and everyone cut cost. During this time, I re-learned the lesson that job security is tied to anticipated future performance. Gone are the days of earning a spot in a company because of seniority, past performance or position. All of the chaos around me reaffirmed it was a time to get strong and manage the different aspects of my career.
I worked through this experience with one resounding truth: if I wanted to maximize the value I can bring to my company or any company, I had to take the wheel. No one was going to hand me the roadmap to a more successful me. This is true of many senior technology and management personnel. The higher you climb the harder it is to keep your edge. YOU need to be accountable for your "professional equity".
During a conversation with a colleague I started thinking about this in terms of five progressive steps.
5 steps to enhance your professional equity:
1. Sounds simple but, excel at your current job function. If you write software, write damn good software and keep up with technology trends. If you're a Project Manager, get PMI certified, find the 10 biggest pain points of the business area you typically support. You're going to be the best at determining what you need for professional growth. Make a list, rank it and pick the top 5. Most of us don't need help with the list, we need time to get it done.
2. Build your professional network. Find like-minded folk and build relationships. Join a social networking group in your local area. Get out and talk to peers face to face. I'm not talking about interacting with friends during your nightly gaming sessions or participating in online social networks. Find new professionals in your space and meet them for coffee or lunch. Why? Compare notes. Ask them what excelling as an IT Architect means to them.

3. Since you're reading The Politics of Design blog I assume you've landed or quickly accelerated to this step. Find an opportunity to combine #1 and #2 so that you can contribute outside your current role or company. This is a crucial step that will test your mettle. Think broad! It could be applying your leadership skills to your church, planning skills to a non-profit organization or applying your technical skills for your own financial benefit. This step is all about walking the talk. Be patient and persistent because it could take you 12 months or more to achieve this step.
4. Now that you've proven your prowess, promote yourself. Blog, publish, speak, participate, engage and learn. If you leverage your network in #2 and the result from #3, you'll be swimming in opportunities. You may have no idea how to do this when you start your journey but somewhere during step #3 a light bulb should go off.
5. The final step is to learn or leap. At some point every company needs to "take it to the next level" or lose market share. The same goes for you. Left unchecked, your value and security will decrease over time because job security is tied to anticipated future performance. You can increase your value with your current employer by learning. Start at step #1 with something new and expand your skill portfolio. Hopefully you work for a company where adding skills is possible. If not, you might have to "leap" and find an opportunity where you can continue to grow. Either way, you're reached the point in the S-Curve (or Sigmoid Curve) where you need to consider your next step. Contemplating this next step may keep you up at night but as General Eric Shinseki (retired Chief of Staff, U. S. Army) said: "If you don't like change, you'll like irrelevance even less".
It seems fitting the career management hierarchy resembles Maslow's Hierarchy Of Needs. The further up the pyramid you move the more you focus on identity and purpose and less about job security. The less you apply yourself and the more you resist change the more you are concerned about putting food on the table.
You might be concerned about the "external" focus of this approach. Don't misinterpret this as a "up and out" approach!! I can only see positive returns on this investment. If you are managing your career in this manner then you are (1) good at what you do, (2 & 3) have taken initiative to not only talk about what you are passionate about as a professional but practice it and (4) received some level of validation that the skills and talent you have developed are valuable. Who wouldn't want to work on a team with these attributes? Level 5 is not walking out the door but rather achieving a level of understanding and accomplishment you can leverage in your next iteration.


