Almost everything you do as an architect is "selling". Through your influence, you are selling executive management on architectural strategies and developers on architectural approaches. You are convincing project managers that your approach is the right one, and business managers that the solution will meet his requirements. All the fancy design artifacts serve the design need, but for many stakeholders, they are simply marketing collateral.
Sales is a numbers game. A percentage of the people are going to buy what you are peddling, so reaching out to more folks is the key to increasing your sales. Every sales presentation has a limited amount of time, and it's tough to touch all of the folks, so you need a strategy. What's your approach? When you leave an architectural presentation, how do you make sure that the largest number of people are bought in?
Sales is a numbers game. A percentage of the people are going to buy what you are peddling, so reaching out to more folks is the key to increasing your sales. Every sales presentation has a limited amount of time, and it's tough to touch all of the folks, so you need a strategy. What's your approach? When you leave an architectural presentation, how do you make sure that the largest number of people are bought in?




